Creative development of web design, video and photography is a life long learning curve. We are constantly discovering new methods and tools for creating and communicating across the world via the internet. This presents me with a quest to continue learning these ever changing techniques and apply them to the marketing projects that I have the opportunity to work on. Learn with us by going to our Blog and subscribing to our updates.
The marketing world has dramatically changed!
Just in the last year alone, the proliferation of mobile iPhones, iPads, Androids, social media, and the explosion of online video has changed the way to effectively market your business. Business websites are essential to business viability and growth and can be free to create and host or nearly so. Over 97% of business customers search the web first to make informed desicions before purchasing product or services. Phone book ads are rarely looked at and newspaper ads are largely ignored. Radio and TV advertising has become either ineffective or still too expensive for small businesses. The power of location, location, location is weakening quickly.
So how does a small business compete with the flood of marketing options that can be used? Communicate, communicate, communicate. . .
Today's customers are extremely connected with the internet and with each other. They use email, smart phones, read blogs, use Facebook, Twitter, YouTube, LinkedIn, and many other tools to keep up with current opinion and have become knowledgeable of what products and services that they want and need. A business needs to be a frequent part of this connection if they are to reach the customers they wish to serve.
Let us help guide you
We have been involved in internet marketing since the early 90's when a simple website was the new and upcoming tool to reach business prospects. We can help you clarify your marketing strategy in the rapidly moving digital landscape. Contact us at daniel@danielcheney.com.